Answer the homeowner before they call.
When the site finishes a milestone, every homeowner hears it on WhatsApp. And when they ask “has flooring started?”, an AI assistant answers in seconds, from your own project data, with the source attached.
Same question. Every month. For three years.
Homeowners don't know what happened on site this month, so they call your CRM team again and again. Your team checks with the site, replies hours later, and the next homeowner asks the same thing.
of inbound homeowner messages are status questions.
Has flooring started? Is possession still December?
messages per homeowner, per month, across calls, WhatsApp and email, for 2–3 years until possession.
average wait for a reply, which usually has no source or date attached.
Figures from interviews with residential builders' CRM teams.
Your project data becomes the answer.
Plinth turns construction updates, site photos, schedules and CRM records into a knowledge base for each project. Homeowners ask on WhatsApp; the assistant answers from it, and only from it.
Swipe to see the full flow →
Your site team posts progress
A project manager marks a milestone or shares photos, the way they report today. Nothing new to learn on site.
Plinth drafts the update
A WhatsApp message goes out to the homeowners of that tower, after your team approves it in one click.
Questions answer themselves
Follow-ups get an instant reply with the source and date. Anything the assistant doesn't know goes to your team.
Instant answers
Accurate replies on WhatsApp, 24/7, drawn from that homeowner's own project.
Proactive updates
Milestone messages reach the right tower and unit, before anyone thinks to ask.
Human handover
When the assistant isn't sure, it says so and routes the question to your team.
Works with your data
Connects to your CRM, construction updates, photos and schedules. Or start from a CSV.
Let them see their home take shape.
When the site team logs marble in the living room or the kitchen going in, Plinth updates a visual model of that homeowner's flat, room by room, with the real materials and finishes.
- Real visual progress. A 3D view of the home as it's being built.
- Room by room. Living room, kitchen, bedrooms, bathrooms, each tracked on its own.
- Actual finishes. The real materials and colours being used, not a brochure render.
A calmer CRM desk. A homeowner who always knows.
Lower support cost, a stronger reputation.
Less repetitive work
The assistant handles status queries so your CRM team can focus on issues that need a person.
Lower cost per homeowner
Serve thousands of homeowners without growing the support team at the same rate.
Fewer escalations near possession
Expectations are set month by month, so the final phase isn't where trust breaks.
A brand people recommend
Consistent, timely communication is what buyers remember and tell their friends.
Complete visibility into their home.
Answers any time
On WhatsApp, at 11 pm on a Sunday, without waiting for a CRM executive.
Updates at every milestone
Foundation, structure, interiors, possession, as they happen.
Proof, not promises
Site photos, dates and the source behind every answer.
No more chasing
No repeated follow-ups. They always know what's happening with their home.
What changes when homeowners stop asking.
The outcomes Plinth is built to deliver for a builder's CRM team.
Status questions are answered before they reach your team.
Handle more homeowners with the same team.
Time goes to real customer issues, not repeat questions.
Timely updates and visible progress build confidence.
Consistent communication turns buyers into advocates.
Fewer surprises means fewer escalations at handover.
Simple, and aligned with your project.
A one-time setup per project, then a small fee per unit until the project is handed over. You only pay for active units.
One-time setup
- Project, unit and homeowner onboarding
- Knowledge base and project structure setup
- Training for your team
Recurring
- Unlimited homeowner questions on WhatsApp
- Milestone updates, photos and timelines
- Ongoing support and feature updates
See it on one of your projects.
We'll set up a live demo with your project's milestones and show your CRM team the inbox in 20 minutes.
