One console for every homeowner conversation.
Your CRM team sees every WhatsApp question, every update waiting to go out, and every answer the assistant gave, with its source. Here's what's inside.
Good morning, Kavin
Here's what needs your attention today.
Every WhatsApp question, answered or routed.
Homeowner questions land in one inbox, grouped by project and tower. Most are already answered by the time your team looks.
- Sourced answers. Each reply shows which update, schedule or document it came from.
- Teach once. When your team answers something new, Plinth offers to add it to the knowledge base, so the next homeowner gets it instantly.
- Full context. Unit, tower, payment stage and past conversations, beside the chat.
Milestones become messages, automatically.
Mark a milestone complete and Plinth drafts the WhatsApp update for exactly the homeowners it affects. Send it automatically, or keep a person in the loop.
- Targeted. Tower B's flooring update only goes to Tower B.
- Approve in one click. Drafts from your milestone automation wait in “Needs approval”.
- Delivery you can see. Sent, delivered and read counts per update.
Flooring completed · Tower B
Prestige Lakeview · 236 homeowners
A knowledge base for each project, that keeps itself current.
Every project has its own knowledge, organised the way homeowners ask: progress, timeline, possession, payments, amenities, documents, policies and FAQs.
- Grows on its own. Entries are added from every update you send and every answer your team teaches.
- Test before homeowners do. Ask the assistant anything and see exactly what it would reply.
- “Always a person” topics. Mark sensitive topics, like refunds or legal, to skip the assistant entirely.
Progress by project, by tower.
Each project tracks its construction stages, from foundation to possession. Click a milestone to update it, and your automation takes care of telling homeowners.
- Eight standard stages you can rename to match how your site reports.
- Tower-level progress so multi-tower projects stay accurate.
- What homeowners are asking this week, by topic, per project.
Every buyer, matched to their unit.
Import homeowners from a CSV or your CRM. Each one is matched to a tower and unit, so they only hear about their own home.
- Unit-level profiles with agreement value, payment stage and home-loan details.
- Who's waiting on a reply, and when they last heard from you.
- Clean imports. Plinth flags mismatched units and duplicate numbers before anything is sent.
When it doesn't know, it says so.
Questions the assistant can't answer from verified knowledge become tasks for the right person: project manager, customer experience or sales.
- Assigned by project and role. No more forwarding WhatsApp screenshots.
- The homeowner is told a person will reply, and who.
- Escalation alerts and a daily summary, so nothing waits overnight unnoticed.
Your number, your name. Nothing to install.
Connect your WhatsApp Business number and homeowners see your company name, not ours. They keep using the WhatsApp they already have.
- Pre-approved templates so updates reach homeowners even outside WhatsApp's 24-hour chat window.
- Personalised per homeowner: name, tower and unit are filled in at send time.
- Number health at a glance: quality rating and messaging limit.
An assistant that never makes up a possession date.
A wrong answer about a home costs more than a slow one. Plinth is built so the assistant stays inside what your team has verified, and you decide how much it does on its own.
Answer only from the knowledge base
Never uses general internet knowledge or another project's information.
Never invent project information
No guessed dates, amounts or specs. If it isn't verified, it goes to a person.
Show the source
Every answer tells the homeowner where it came from and when it was last updated.
Escalate when unsure
Low-confidence questions and “always a person” topics go straight to your team.
Hold overnight answers for review
Between 9 pm and 8 am, drafted answers wait for someone to approve them in the morning.
Approve updates before they send
Milestone automation drafts; your team sends. Or switch to fully automatic when you're ready.
Everyone sees what they need.
Live on your first project in five steps.
Our team does the setup with you, including your project structure and knowledge base.
Create your company
The name homeowners see on WhatsApp.
Add your team
Project managers post updates. Customer experience answers what the assistant can't.
Add your first project
Towers, units, completion date and the project manager.
Connect WhatsApp
Your WhatsApp Business number, with templates approved.
Import homeowners
Matched to tower and unit, so updates are always about their home.
Click through the real product.
The demo runs in your browser with a sample builder, three projects and live homeowner chats. Message the WhatsApp simulator and watch it land in the inbox.